Insignia Brooke has an established reputation in the area of retail consultancy and this consultancy expertise enables the viability of individual retailing opportunities to be established through the investigation of demographic profiles, site strengths and weaknesses, potential competition, consumer spending levels, shopper preferences, potential rentals, tenant mix, theming of the proposed centre and the many other issues which contribute to a successful retail development.
Adopting a systematic, research based approach and utilizing computer modeling, the shopping trends, catchment area, spending patterns, merchandising mix and theming can be analyzed for a particular location. This information is then transformed, in both quantitative and qualitative terms, into an analysis as to the type of retail center that should be developed, the size best suited to meet current and future demand, the tenant mix and the mall layout and design. Services may also wish the analysis of potential joint venture partners and a review of their experience and previous performance.
Case Studies and Examples:
| Client: | Giga World | |
| Location: | Kuala Lumpur Linear City, Malaysia | |
| Size: | 5,500,000 square feet | |
| Services Provided: | Appointed to undertake a full retail assessment for a new six story retail and entertainment center in the heart of KL. Services included: market survey, local and regional tourism study, analysis of local and regional competition, design review, spending model, merchandising mix, and marketing strategy | |
| Value Added: | Assessed the viability of a new retail and entertainment concept in KL. |
| Client: | Conrad Retail Centre | |
| Location: | Jakarta, Indonesia | |
| Size: | 650,000 square feet | |
| Services Provided: | Appointed to undertake a full retail assessment for a new retail center. Services included: market survey, design review, spending model, merchandising mix, and marketing strategy | |
| Value Added: | Determined the market positioning of a new retail center in a very competitive market |
| Client: | Kodak Studios | |
| Location: | China (6 cities) | |
| Services Provided: | Appointed to undertake a market entry study for the client’s initial entry into the marketplace with a new product. Locational analysis included a macro economic study of the cities and a demographic profile of the potential user group. Study included recommendation of specific locations within the targeted cities | |
| Value Added: | Provided the client with strategic advice on which specific cities to enter in China and the statistical backup data. |