|
Insignia Brooke advises major multi-national corporations on the most appropriate strategy for their short, medium and long term real estate requirements in a specific location or throughout the region. Our multi-lingual, multi-cultural organization stretches across Asia and the firm’s detailed understanding of the various markets and regulatory frameworks enables Insignia Brooke to assess the viability and long term future of opportunities and investments. |
General strategic services include detailed analysis of the existing premises, future requirements, company policy review, relevant market analysis, locational and impact of location in term of business strategy, regulatory/licencing reviews, and critical assessment of the available options. Our role extends to include the implementation of the strategy by negotiating leases, acquisitions or development propositions in order to secure the best option for the client.
Arrangement Case Studies:
| Client: | Boots Company PLC | |
| Location: | Japan (6 cities) Thailand (3 cities) |
|
| Services Provided: | Appointed by Britain’s largest retail pharmacy to advise the company on the best entry strategy given its three types of stores (small cornerstore, medium sized variety store and large megastore). Study encompassed a macro economic analysis of 20 cities in both countries and then short-listed the cities. Performed a complete demographic profile of the population in the short-listed cities. Locational analysis focused on the micro environment of the specific cities and the type of opportunities available for the client. Study included assessing the client’s potential Joint Venture partner for strategic benefit and position within the market place. | |
| Value Added: | Provided the client with strategic advice on how and where to enter the marketplace |
| Client: | Shell Oil | |
| Location: | Asia Pacific Portfolio | |
| Services Provided: | Performed a full review of Shell’s portfolio in order to establish a short, medium and long term strategy for their needs. A complete survey of departmental requirements was prepared, which involved interviewing senior managers to understand both current and future needs. In conjunction, an in-depth market study was performed analyzing current and future supply of suitable projects and projected rents and prices. Recommendations based upon internal needs and market opportunities were developed and implemented accordingly. | |
| Value Added: | Implementation of strategy enabled the client to minimize their rental cost and develop a cost effective approach to growing their facilities in the near and long term future |
| Client: | United States of America, Department of State | |
| Location: | Cambodia, Hong Kong, Indonesia, Korea, Philippines, Thailand, Vietnam | |
| Services Provided: | Appointed to value portions of their existing portfolio of office, industrial and residential properties, recommend on land use and density capability, analyze the options available to rationalize the current land holdings and advise on the implementation of these recommendations in accordance with the operational needs of the U.S. Department of State. | |
| Value Added: | Attained knowledge of the true value of their land holdings for purposes of distribution or reassessment. |